Malcolm Farrell | Old Spice "Captain"

Booking the project “Captain” Red collection by Old Spice was definitely one for the books Malcolm Farrell described. Farrell got the opportunity to be a representative of Old Spice promoting a one of kind experience to the local community by delivering ‘Smell Service’ to customers of the new scent.

Farrell would greet customers in a black limo as the Old Spice Captain, a highly fashionable, confident, and swanky character outside allowing people a smell of the new deodorant. He also informed customers with more information of other scents by Old Spice.

This was by far one of the most challenging things for him. The audition process was fairly fast because they booked off of pictures only. From there Farrell only had a day to understand what he was promoting but also understand the character he was portraying once he greeted people that signed up for the smell service of the new scent!